Site Logo
Putting experience to good use

Welcome to Fifty Not! is a resource for discerning people aged fifty or over. We feel you are never too old to take on new challenges! By now you will have the experience to know what you want and what you are good at.

What We Do

On this site you will be able to find out information on health, travel (home and abroad), finance and investments, business and leisure all aimed at this most discerning of age groups which is growing faster than any other. Expect the retailers and marketeers to take you very seriously indeed.

Adults over 50 account for 33% of the adult population

This is an age group which normally knows what they like after years of trying out things but for some it is time to try new ventures, experience new places and try new cultures. Many have more disposable income in this age group not because the Baby Boomers had it easy, far from it, but because they used what they had wisely, saved money and didn’t expect the State to provide. is a block of text. Double-click this text to edit it.
More people starting businesses are over 50.
HRH the Prince of Wales, Prince Charles, once a champion of young people becoming entrepreneurs and founding their own businesses also put his weight behind the over fifties doing the same thing by developing the Prime Organisation. Formerly known as the Prince’s Initiative for Mature Enterprise, this has now been taken over by Business in the Community.
Group of people chatting
Some Statistics

"There are currently 23.6 million people over 50 in the United Kingdom, a third of the total population. There are now 11.6 million people over 65 in the UK which is more than there are under 18"
Age UK.
Product Buyers

“65% of all new cars are bought by those over the age of 50, half of all the cosmetics are bought by the over 50s. This generation buys products. In the technology sector older customers are out in force. British 45-54 year olds have the highest household ownership of digital cameras”
Daily Telegraph
Ever wondered how old Baby Boomers or Generation X are?

Have a look at our full list of the years covered by all those marketing  titles you see so much of in the media
Fifty Not Out is a resource for discerning people over fifty to make good use of all their experience whether for business or leisure
Copyright ©  - Striding2 - All Rights Reserved