"There are currently 23.6 million people over 50 in the United Kingdom, a third of the total population.
There are now 11.6 million people over 65 in the UK which is more than there are under 18"
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Over 50 Owners
"65% of all new cars are bought by those over the age of 50, half of all the cosmetics are bought by the over 50s. This generation buys products. In the technology sector older customers are out in force. British 45-54 year olds have the highest household ownership of digital cameras"
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